Continuing Series of Sustainability Technical Series Calls

The next two calls of this new on-going series will be on Profiles in Building Sustainability and Marketing 101.

Moderator: Chris Palombo, Ascension Health

Call #3 Profiles in Building Sustainability

Thursday, September 13, 2007
9:30am PST (10:30am MST) (11:30am CST) (12:30pm EST)

Description:

This first technical assistance call is an entry level training for directors of community collaboratives. Participants will hear three collaborative leaders talk about their real-life examples of their current revenue cultivation work, and their creative and innovative approach to building sustainability.

Speakers:

1. Lisa Hadden, President, Healthy Futures, Saginaw, Michigan
2. Nancy Thompson, Program Director, Delta Health Care Consortium, Dumas, Arkansas
3. Judy Schweich, Executive Director, Schuylkill Alliance for Healthcare Access, Pottsville, Pennsylvania

Materials

Agenda
Graph

Call #4 Marketing 101

Thursday, September 20, 2007
9:30am PST (10:30am MST) (11:30am CST) (12:30pm EST)

Description: This TA call is an entry-level training for directors of new community collaboratives on the role of marketing and educational tactics to support sustainability. The goal of this second TA call will be to answer the question “What marketing pieces should I put in place as a regular aspect of my agency operations, and why are these pieces important to sustainability? “ Participants will review strategies and tactics to disseminate a solid understanding of a healthcare collaboratives work and value to the community through marketing.

Speakers:

1. Jack Salo, Executive Director, Rural Health Network of South Central New York, Whitney Point, New York
2. Cathy Maxwell, Executive Director, Healthkey, Tawas City, Michigan

Materials:

Agenda

Toolbox:

National CJA Marketing Presentation, Sept 2007
HCA Programs Marketing Plan
RHN's Impact - Talking points for visits with investors working draft. June 2006.pdf
MAP Campaign Brochure. Pasadena Public Health Department, Pasadena, CA
SCMS HealthAccess Five Year Progress Report 2002 – 2006. Topeka, Kansas
Media Release 5 year Anniversary. Topeka, Kansas
HealthAccess “A key to our community’s health future”
CareNet. Annual report 2006
CHP Brochure - March, 2007
Calhoun Health Plan 2005-2006 Annual Report
Calhoun Health Plan Newsletter - Volume 1 - Issue 3
CHP Brochure - Dentists' Partnership Information for Clients
CHP Brochure - Dentists' Partnership
CHP Brochure - Referral & Advocacy
MAP Campaign Executive Summary
MAP Community Health Action Plan Exec Summary Cover